Is Your Lead Generation working as well as you would like? There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is really just a ‘sales message’ in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features, because your ideal clients don’t what your product or service, they want a solution to their problem, full stop.
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