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Make Your Marketing POP!

Is Your Lead Generation working as well as you would like? There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is really just a ‘sales message’ in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features, because your ideal clients don’t what your product or service, they want a solution to their problem, full stop.

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Why Your Leadgen is Not Working

Are you accepting the meagre results you get from your marketing efforts as “probably about as good as it gets”?     Here are 9 reasons why. You talk about what you do: Your message is too much about what you do, when you should be focused on what your audience really wants Too many “Me Too” features: “quality service”, “work guaranteed” etc., are all normal expectations, what about the real benefits for your clients. You don’t understand your audience: you’re not Identifying the problems, frustrations, uncertainties, and annoyances your prospects have Your marketing is tactical not strategic: what you say

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Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters

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Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both

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Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position. Here are a couple of key elements to use to

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