Is Your Lead Generation working as well as you would like? There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is really just a ‘sales message’ in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features, because your ideal clients don’t what your product or service, they want a solution to their problem, full stop.

Are you accepting the meagre results you get from your marketing efforts as “probably about as good as it gets”?     Here are 9 reasons why. You talk about what you do: Your message is too much about what you do, when you should be focused on what your audience really wants Too many “Me Too” features: “quality service”, “work guaranteed” etc., are all normal expectations, what about the real benefits for your clients. You don’t understand your audience: you’re not Identifying the problems, frustrations, uncertainties, and annoyances your prospects have Your marketing is tactical not strategic: what you say